Aussie fashion brands get a boost from online retailer

By: Wear It Out  27-Mar-2012
Keywords: Mens Clothing, Mens Fashion

#### FOR IMMEDIATE RELEASE ####Australian men’s clothing & lifestyle products online retailer Wear It Out has bolstered their product range with a number of Australian brands. Typically dealing in predominantly imported brands from America, the move over the last twelve months is in response to the changing global retail market and the retailer’s desire to expand into more diverse categories. The successful store has been trading since 2007 and is owned by Brisbane based company MetroSpire. Managing Director and CEO Michael Otway said, “I think small and medium online retailers need to be smart about how they do business in Australia right now. We’re subject to so many price pressures and global fluctuations with the dollar and export sales. Supporting Australian brands gives us many benefits. We’re able to increase our export sales of Aussie products to our USA and European markets, we’re able to balance out some of the fluctuations and we’re able to increase our range and potentially offer range extensions as we have done with Dosh Wallets.” Recent brand additions to the Wear It Out online store include Dosh Wallets, 2EROS, Teamm8 and Sumasalt. The addition of these Australian fashion and accessories brands has seen Wear It Out add additional product categories to the ever-growing online store. “We’re always looking for brands that are new, premium and have a level of exclusivity. We’re really trying to position ourselves as a men’s lifestyle retailer and it’s our aim for that to eventually include categories such as headphones, shoes and bags,” said Mr Otway. For more information, contact MetroSpire’s marketing manager via the store’s website contact form at

Keywords: Mens Clothing, Mens Fashion

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