Pay Per Click Advertising

Pay Per Click Advertising from Redback Web Solutions

By: Redback Web Solutions  28-Nov-2013
Keywords: Pay Per Click, Google Advertising, Paid Advertising Campaigns

Pay Per Click Advertising, also known as PPC, is a form of online advertising where the advertiser pays only when somebody clicks on the ads. PPC is an effective Internet advertising method you can use to get instant targeted traffic to your website through Google AdWords, the Yahoo! Bing Network or the Social Media Networks. Potential Customers find the products and services they are looking for in search engines by typing search terms or keywords. when the targeted keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below, or alongside organic search results. The position of your ads agains your competitors will depend on how much you are bidding for your target keywords and your quality score. depending on the campaign settings, your ads may also appear on various sites that are part of the Google, Bing and Yahoo! networks. There are many options to target your customers – some of the targeting options are by device, location, language, scheduling and keyword matching. When they click on any of your ads, they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form, or ‘buy now’ buttons.

Keywords: Google Advertising, Paid Advertising Campaigns, Pay Per Click, Re Marketing,

Contact Redback Web Solutions


Print this page

Other products and services from Redback Web Solutions

Email Campaigns from Redback Web Solutions thumbnail

Email Campaigns

The reality is – it doesnt matter how big the social media networks have become, email marketing still has the greatest return on investment.

Social Media Marketing from Redback Web Solutions thumbnail

Social Media Marketing

Social Media Optimisation campaigns will increases awareness about your business, brand, product or service; as well as increasing the engagement with your target audience and customers, in order to generate more leads, prospects and purchases.

Search Engine Optimisation from Redback Web Solutions thumbnail

Search Engine Optimisation

The better your website’s SEO – The more traffic it will receive!

Mobile Responsive Website Design from Redback Web Solutions thumbnail

Mobile Responsive Website Design

Web Design is the process of creating a website to represent your business, brand, products and services and gets customers to call you.

Website Audit Report from Redback Web Solutions thumbnail

Website Audit Report

A Redback Web Solutions Website Audit Report is essential for any Business serious about good search engine rankings online.