Pay Per Click Advertising

Pay Per Click Advertising from Redback Web Solutions

By: Redback Web Solutions  28-Nov-2013
Keywords: Pay Per Click, Google Advertising, Paid Advertising Campaigns

Pay Per Click Advertising, also known as PPC, is a form of online advertising where the advertiser pays only when somebody clicks on the ads. PPC is an effective Internet advertising method you can use to get instant targeted traffic to your website through Google AdWords, the Yahoo! Bing Network or the Social Media Networks. Potential Customers find the products and services they are looking for in search engines by typing search terms or keywords. when the targeted keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below, or alongside organic search results. The position of your ads agains your competitors will depend on how much you are bidding for your target keywords and your quality score. depending on the campaign settings, your ads may also appear on various sites that are part of the Google, Bing and Yahoo! networks. There are many options to target your customers – some of the targeting options are by device, location, language, scheduling and keyword matching. When they click on any of your ads, they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form, or ‘buy now’ buttons.

Keywords: Google Advertising, Paid Advertising Campaigns, Pay Per Click, Re Marketing,

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