2010 was undoubtedly a year that witnessed some significant
changes with regards to the landscape and 2011 looks to be replicating its path. We were
introduced to “optimising for local search” promotions, Bing’s re-introduction,
Google Instant Search, Google Places and finally we saw Google start to
consider online activity via social signals.
For you business to remain competitive in today’s
marketplace, now more than ever, it’s critical to ensure your business is found
online by your prospective targets. It
is almost certain that your competitors have entered the world in a bid to
increase their search engine rankings and their online presence. This being
said, it is absolutely essential you employ these helpful tips for .
1. Keyword Phrases: If you’re
targeting the wrong keywords, your will obviously be a flop. If your leads and sales through search
engine optimization were dismal throughout 2010, it’s time to re-evaluate your
keyword targeting. Be sure to specify location in your optimization strategy if
you’re targeting local prospects whilst also considering linguistic SEO if
you’re targeting a specific demographic.
2. Content: The content you create should not only be
built around keywords you’re targeting, but also around what consumers are
going to find useful whilst also accommodating to the likelihood of being
shared and linked to. Think of the various ways people like to consume
information; articles, videos, podcasts, etc.
3. Mobile Optimization: If your website isn’t mobile
friendly, you’re losing visitors, and quite possibly leads and sales. We’ve
become a mobile dependent society and adapting your website to mobile devices
increases the likelihood of acquiring new leads and sales.
4. Local Search: Google Places has become the default
for many industry specific searches. 2010 marked the year of key changes in the
local search sphere, and consumers have ultimately acknowledged these results
as dependable. Appearing in the “Google Pack” starts this trust with your
5. Link Building: Search engines play close attention
to your internal, outgoing and incoming links, and 2011 will be no exception.
If you want to increase your search engine rankings, you have to increase your
incoming links – this is no secret. If you only embark on one strategy this
coming year, focus on building a strong link building strategy that encompasses
internal and external linking through relevant websites, content, directories,
blogs and social media.
6. Canonical Pathway: Creating a clear and precise
canonical pathway domain will avoid multiple page variations. The search engine
spiders are unable to determine which is the preferred pathway for your
website, (http://www.yourwebsite.com and http://yourwebsite.com) therefore, you
need to manually establish one pathway. This will avoid what search engines
classify as duplicate content within your website.
7. Image ALT Tags: Often times ALT tagging images and
photos is forgotten. Search engines cannot read your photos and images, but
they can see and index the text that is associated with it. Creating ALT tags
that contain your targeted keywords not only prevent the stop gap for search
engine spiders, but also allows an extra source for keyword density.
The usage of devices such as laptops, tablets, desktops and
mobiles is undeniably increasing day by day and this goes hand in hand with the
amount of people gaining access to the online portal. People are searching online and they trust the
search engines to give them results. Can the search engines trust you to give
them what they need to rank you? Are you optimized and ready for 2011? For more
information about the benefits of , visit .