They say 80% of business generated from your
website comes from 20% of your online activities so how can you focus on what’s
working for your business and increase your conversion rate?
1. Increase your website credibility
The overall design of your
website is very important but your website must also look credible, trustworthy
and authoritative to be able to increase your conversion rate. Incorporating
the following concepts helps create a good impression:
and case studies
your company has won
of your staff or team members
and large images of your products and services
address and a contact phone number
2. Provide a solution
Visitors come to your website
because they have a problem which they are looking to be solved. Your website
needs to clearly state the product and the problem it assists in solving. You
have only a few seconds to keep a visitor on your page and your objective is to
convince them instantly that your product is right for them or you are likely
to have the visitor bounce of the page.
3. Give visitors what they have asked for
The title tag and the
description tag are key components of on each website page that should reflect
exactly what is on the page. The title and the major tag line on your web page
should contain the main selling proposition of your website and one or two good
keywords. Incorporating this technique will help you avoid having your visitors
bounce off the page or have to search frantically through other pages on your
website to find what they are looking for.
4.Optimise your pages with long tail keywords
Optimising your website for
long tail keywords can be an effective strategy to increase your conversion
rate. Consider the utilisation of
popular keywords such as “” and long tail keywords such as
“search engine optimisation Gold Coast”. Popular, higher volume keywords are
search terms that consumers typically use to do research prior to making a
purchase but specific searches using long tail keywords are far more likely to
convert to sales.
5. Offer clear call to action buttons
All your websites should be
created with certain conversion goals in mind to increase your conversion rate.
The website should strike a balance between offering multiple calls to action that
are above the fold. These include things such as prominent telephone numbers,
booking forms and ‘buy now’ buttons on each page whilst being careful not to
confuse the visitor with too many options. The offer should be attractive, interesting
and should outright state the benefits the visitor is capable of having with
your service or product.
These tips for are sure to boost your online presence, generate
more traffic and increase your online revenue. For more information about the
benefit of search engine optimisation, visit .