Free Advice on Marketing your own business - by Data Rich Australia

By: Data Rich Australia - Business Marketing  24-Jun-2011
Keywords: Marketing, Business

    

How to market my business by Data Rich Australia

·         Use One Message: A high response rate advertisement usually conveys a single message. Your small business advertising needs to quickly communicate its core message in 3 seconds or less.

·         Add Credibility: It has become human nature to distrust advertising. Australians especially respond to direct honesty. Think about your favourite ad on TV – why does it appeal to you? Research on www.youtube.com to see the most popular advertisements in your industry. You don’t need to go to the expense of having a TV ad; you can incorporate the themes into your website.

·         Test Everything: Large businesses have a greater margin to waste capital and resources without testing advertising. Small businesses do not have the luxury. Testing can be as simple as asking every customer for several weeks how they heard of your business.

·          Be Easy to Contact: Every single brochure, box, email and all company literature should have full contact information including: website and email address, phone and fax numbers, and company address. It seems simple but is forgotten by most companies.

·         Match Ads to Target: Successful business advertising speaks to one target market only. Focus the message to the target group.

·         Create Curiosity: Successful business advertising does not sell a product or service. Create ads that generate interest and make the customer want more information.

Having a poor response is not the medium's fault. Often the problem is the message. Small business advertising is not a quick fix solution to marketing your company. It takes planning, testing and constant exposure to have an impact on your small business. Done correctly, small business advertising can be a winning strategy.

TRADES INDUSTRY - PLUMBING, ELECTRICIAN SERVICES ETC

·          Create a calendar for customers with your business name and contact details on it. If people have a simple thing like this in their house for a whole year your business is the first they will call – remember, consumers will usually go for the easiest option – if they have to search too hard they will choose the first business they find. Don’t waste your time with coasters or other items that are more disposable.

·         Print the products you sell or services offered on the back of your business cards.

·         Always carry business cards with you. Give them freely and ask permission to leave them in places your target market may visit – if you are driving past a building site, don’t be afraid to drop in and make your company known to the site manager, you never know when an opportunity may arrive.

·         Join a trade association or organization related to your industry.

·         Develop a brochure of services your company offers, a local letterbox drop off is a cheap way to promote your services – but make it stand out.

·         Befriend as many Property Managers as possible from your local Real Estate Agencies – reliable and reasonably priced tradespeople are always in demand.

·         Print a tagline for your business on letterhead, fax cover sheets, e-mails and invoices.

·         Develop a website to showcase your products, services and accommodated areas. Use a memorable URL and include it on all marketing materials.

·          Include customer testimonials in your printed literature – in your industry this is especially important – and a new aspect that most business’s in your sector would not even consider. If Clients find tradespeople they can trust they will tell everyone about your company.

·          Host a monthly after-hours gathering for your employees and their friends/relatives. It’s a great way to network with people from other industries, and present opportunities you may have never even thought of.

·          Provide free t-shirts with your logo to your staff to wear.

·         Be involved in the local community, if people know you personally they are more likely to think of you when they require services.

·         Consider your local area and its need’s. Are you in a prime development area? If so make it your business to target the building companies – many times if they are behind on jobs they will call in services of outside tradespeople. If you are situated in an area which is well established consider the main issues consumers face and target it.

·         Remember the industry you are in and ensure the message flows evenly through all forms of media.

Keywords: Business, Marketing

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