Embrace is a social networking site targeted to couples that are
engaged. We quickly discovered the primary audience for this site was
women and devised a brand identity that would capture the passion and
elegance which we wanted it to evoke in its users.
Our design involved a mix of a customised modern typeface, warm
colour palette and a symmetrical love heart which created memorability.
We hope every user of the site feels the same magic we did while creating the identity.