BADC Silver Award for Floodaid.com.au - Ambient Campaign
Appealing for help using social media, in merely 12 hours FloodAid.com.au had over 500 responses from across the globe, which was narrowed down to a team of 30 people spanning nine cities across five continents, all with varying skill sets – all keen to volunteer to design and develop the FloodAid.com.au website. Less than 72 hours later www.floodaid.com.au was born, a social resource that connects people in need with people that can help. 57% of us talking online more than we do in real life, social media is fast becoming the key to saving lives and connecting communities. Floodaid.com.au is not a charity, nor is it a business or non-for-profit organisation. It's merely an international group of like-minded people following a vision and combining skills to create a new type of social network with big plans for the future.
FloodAid.com.au was developed during the flood crisis in Brisbane in 2011, so it's awareness levels were low.
By using a sponge, and reverse stenciling the URL on flood affected surfaces around Brisbane, the message was spread directly to our target audience.
The reverse stencil campaign received a Silver BADC Award and was published on many blogs worldwide.