Usability and customer experience enhancement

By: Directrix Digital Web Consulting  15-Dec-2013
Keywords: Web Design, Ecommerce, Merchant Services

Make your digital presence easy for your customers and leave them with a satisfied feeling that associates with your brand, brings you repeat business, and that they tell their friends about. Usability means customers can quickly complete their tasks on your website, even if they are distracted by a TV or radio in the background, or are multitasking. Many business owners have asked me why customers aren't happy when the website is stunningly designed. How can that be? Customer experience is deeper than aesthetics. What should the buttons and menus on the site be named so that they are intuitive to customers? Is the information on the site what customers seek? Does the site generate enough trust and credibility for people to make a purchase. For 9 years I have helped Queensland companies get to the top of their industry in online customer experience.

Keywords: Ecommerce, Merchant Services, Usability, Web Design

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