Generating and Servicing new leads costs both time and money.
This can be a major factor that stops a building company achieving it’s full potential.
When things are going well you simple do not have the time to drive even more leads into your sales funnel or to follow up the interested potential clients that have already been qualified.
This can lead to your own localised boom/bust cycle where you pick up work when your business is quiet and allow jobs to slip through your fingers during busy periods. Why not grab it all and start a premium pricing policy?
The first thing to start with is your website. A Website is crucial for a client doing their research but it is also important for you to establish a way of getting the visitors email address. Without it you you may never see them again, but with it you can stay in touch until they switch into ‘buy’ mode.
Once you have the email use a sequence of Autoresponders to stay in touch. These are automated emails that fire off at pre determined intervals allowing you to drip feed your leads with valuable information.