Golden Oldies for the Fairfax Radio Network
Creating a promotional giveaway focused on a targeted age group is always a challenge. When our client presented us with the brief to develop a giveaway aimed at retirees for under $5, we had to make sure the product was usable and had a high perceived value. Our "Golden Oldies" set included a high quality glasses cleaning cloth as well as a small screwdriver Keyring perfect for tightening the screws on your glasses. Packed in a clear acrylic gift case this product presented beautifully when given away and was a huge success.