- Customer Attitudes and Behaviour: satisfaction, loyalty and long term tracking.
- Corporate and Brand Image: brand equity, brand health, advertising effectiveness.
- New Product Development: feasibility studies.
- Communication Effectiveness: campaign development, assessment and issues monitoring.
- Economic & Social Impact Studies: awareness, long term project tracking.
- Community Mood and Issues: contemporary issues and social trends.
have conducted numerous awareness, attitudes and customer satisfaction
studies for government agencies and commercial clients.
We have expertise in research design, which has included telephone and
mail out/self complete (random and client supplied database) surveys
and focus groups for a range of projects.