Lesley Gibbs (General Manager)
well as directing the business as a whole, Lesley is directly
responsible for both the fieldwork and the data processing involved in
She directly manages our Brisbane Field
Team of experienced interviewers and supervisors, and controls our
Provincial and Rural field teams through local supervisors. Lesley
ensures that all interviewers are properly briefed about their Project
and fully trained in the interviewing techniques appropriate for the
Using our sophisticated Survey System of
data analysis, Lesley also writes the specifications and directs a
specialist team of coders and data entry operators, processing both
Market Facts' surveys and those of outside organisations.
has been involved in Market Research for over 30 years, mainly in Field
but also in Data Processing, working previously for McNair Anderson,
Roy Morgan and ANOP. She started with Market Facts in 1988 and then
took over the company in 1999.