SEO (Search Engine Optimisation)

SEO (Search Engine Optimisation) from Pulse Agency

By: Pulse Agency  30-Apr-2015
Keywords: Search Engine Optimization, Search Engine Optimisation Sydney, Seo Agency Sydney

Want your website to stand out? Search engine optimisation (SEO) is the process of increasing the volume and quality of traffic to your site via search engines, achieving ‘organic’ search results. Organic search results are displayed in the main body of the search engine’s result pages. This process of optimisation allows users to find your website or online branded content when they search using terms related to your business and what it offers. As part of our SEO services, we include: -Complete SEO analysis, to understand your current situation, your competition and the opportunities. -A thorough plan to understand your target users (personas) to identify what sort of content they might be interested in, where to find them and how to incentivise them to complete a conversion, being this a phone call, a newsletter subscription or reading a piece of relevant content. -Mapping the user buying cycle to understand the role of the different keywords in it. We do a thorough keyword research and come up with a comprehensive list of figures and stats, including monthly searches in Google search, Google trends, and other sources to maximise the results. -A complete SEO optimisation report and identify what could be the best user experience for the users to fulfil their queries intent, and therefore address the users query with the best possible landing page. Brainstorm content ideas, not only blog posts, but other forms of content having in mind the role that Social Media plays in the current state of digital. -Creating link building campaigns, identifying the best websites to partner with and conduct manual outreach campaigns to get the links that would improve your website backlink profile. -We measure everything following a detailed measurement plan, including micro and macro conversion and the role each conversion plays in the conversion funnel. Testing, A/B testing, content, images, meta tags and call to actions to identify what works best. -CRO (conversion rate optimisation) recommendations; We use heatmaps and user recordings to determine where users are entering or abandoning the conversion funnel.

Keywords: Search Engine Optimisation Sydney, Search Engine Optimization, Seo Agencies Sydney, Seo Agency Sydney, Seo Firm Sydney, Seo Marketing Sydney, Seo Services Companies Sydney, Sydney Seo Agency,