Marketing Your First Impression

By: ABLE Marketing Solutions  13-Sep-2012
Keywords: Branding, Marketing Consultant, Relationship Marketing

The importance of first impressions can never be underestimated in business. These can be formed from your branding, advertising and website through to networking events, phone enquiries and meetings. Potential clients will evaluate and judge you on appearance, professionalism, skills, experience and how ‘likeable’ you are. If they connect with you then they are more likely to conduct business with you. Award winning copywriter, Matt Shifley agrees “the potential client that buys from who they like puts a huge emphasis on customer service and they will buy from a person and a business that they feel most comfortable with. Once you convert this person into a buyer, you have a great chance of retaining a lifelong customer.” So what can you do to make a great first impression? Look professional, do your homework, be positive, be genuine, be courteous, speak clearly and smile. Even if the type of business you operate doesn’t involve face to face meetings and is conducted by phone, email or the Internet, you can still take heed of this advice. The tone you speak or write with will have a huge impact on how the potential client hears your message. Quite often emails, facebook posts or tweets are misread because businesses haven’t taken the time to construct their message in a professional and courteous manner. Remember you never get a second chance to make a first impression, so make it your number one marketing priority.

Keywords: Branding, Marketing Consultant, Relationship Marketing

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