The most potent weapon in a company’s marketing armoury. A single, simple symbol that inspires loyalty, trust and reassurance. Qualities conveyed instantly. Apple’s apple. The Mercedes-Benz three-pointed star. Coca-Cola’s classic typography. Nike’s swoosh. Volkswagen’s VW. The Shell pecten. At Liquid, brand identity is a serious business. Before we set pencil to paper we learn everything we can about the company, the product and its competitors. And how the logotype, for that is what it is, will be used. It must work on its own. For, in its simplest form that is your company’s introduction to your potential customers. Our aim is ruthlessly ambitious. Instant recognition. Nothing less will do. On letterheads. Products. Advertisements. Websites. Wherever. At Liquid, we design Brand identities that work.