Why Is Good Web Site Design So Important?
There are many factors to consider when creating a web site and
it is important to remember that your company website is often the
first point of contact for many of your potential customers. Your site
must make the right impression; it must portray your business and the
products or services you provide positively, in an easy to read format
with clear and easy to use navigation.
Good design allows you to connect to your target audience
without them even realising, but this seamless connection is not just
about the graphical impact. The essence of good web site design is to
deliver your business message in a well balanced and subtle fashion
within the framework set out by your company requirements.
When a visitor enters your web site, it must catch his interest
immediately. It should be inviting, attractive, interesting, and
informative, as well as convey a professional image. Your visitor will
take from 10 to 20 seconds to decide if your site is worth staying
around long enough to find out what you have to offer.