Your business has its own unique identity, a DNA that is instantly
recognisable by your current customers, but may not be effectively
imparting key messages or attributes about your product or business to
attract any new customers.
At krycha.com we can help you recognise your brand’s uniqueness, key
messages, and how to build strong brand recognition in the market.
The creation of a branding strategy is the first step in
getting a business off the ground fast. A good strategy recognises the
unique attributes of your brand or company relative to your competitors,
and market forces that may impact on product placement, promotion and
Once the identity is identified, and the selling points
articulated to customers, it is possible to build market share and brand
strength. The identity of any organisation is complex: it can refer to
the nature of its products or services, the unique sales proposition
including its position relative to competitors, or the shared values and
ambitions of its employees. We can help you identify all the factors
and create the strategy for building success.
Consider what you want to tell your customers about your
business or your brand, what you want them to remember first and
foremost, and where your brand is positioned relative to your
A well designed logo is an integral part of branding
strategy. It will attract the attention of your customers and build
instant recognition for your brand. It tells your customers instantly
about your products, your services, and the strength of your
organisation relative to your competitors. The logo has to be
memorable, recognisable and impart key messages and product attributes
that will support the overall brand image.
A strong visual link can be created for a family of brands
through choices in typeface and colour schemes used repeatedly in
websites, literature, and advertising to build instant recognition.
Colour can have a positive or negative impact on the emotions and recall
of your customers, and the whole effect should embody instantly every
key message about your brand or organisation.
Every aspect of promotional activity from a high-profile
advertising campaign to the design of a promotional pen will be less
effective if there is a weak visual emblem. The detailed management of a
visual identity is equally important as the management of other
business assets such as finance or human resources.
When all of the visual elements of an organisation work
together in unity, the investment in its identity is protected and the
overall image becomes one of quality and strength. A well thought out
branding strategy is a certain way to build your product profile and
unlock potential sales.