Inside Sales Team - :Lead Nurturing

Inside Sales Team - :Lead Nurturing from Sales Pond

By: Sales Pond  07-Sep-2012
Keywords: Business Development, Lead Generation, Appointment Setting

Many sales cycles cam be longer than others and may require the prospect to be nurtured over a longer period of time. Keeping in touch with prospects and building relationships is often time consuming but worthwhile in the long term. When your prospect is ready for a face to face meeting we’ll organise the best time to suit both parties. Awaken old leads, discover new opportuities and get new optins for your regular mail campaigns. Old or cold leads as we call them, are those contacts that most companies overlook, are too busy to deal with or maybe don’t know how to tackle them – perhaps they had an appointment with you in the past that wasn’t fulfilled or wasn’t closed. These leads often end up lost in your database or at the bottom of your pile of things to do. If these contacts are worked well, these old leads can prove to be very profitable, using a lead nurturing strategy. When a client of ours bought a competitor recently, Sales Pond was able to call through the purchased company’s old prospects and establish a quick route to increased sales. This ran alongside a traditional customer database survey campaign to establish levels of interest with their existing customer base which proved extremely useful for future campaigns

Keywords: Appointment Setting, B2b Lead Generation, Business Development, Increase Sales, Lead Generation

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