Creating business opportunities for the IT industry

By: Sales Pond  07-Sep-2012
Keywords: Direct Marketing, Lead Generation, Increase Sales

Our client, an IT software provider needed to market their product to a new sector. We needed to speak with decision makers in the companies and qualify them first. We then gathered key information about the company and scheduled an appointment for our client. Our instruction was to fill our client’s diary and confirm the appointments with the companies, and then gather and provide the information and performance results to our client on a daily basis. It was critical that we contact Decision Makers, update the database with new information and gather vital company information for our client. Their results: -Qualified appointments with prospects who were educated about the solutions and its benefits and therefore ready to buy when our client attended the meetings. - Database cleansing resulting in an increase in sales conversions. - An increase in sales appointments that returned over 300% on investment

Keywords: B2b Lead Generation, Direct Marketing, Increase Sales, Lead Generation