Consumer Insight

Consumer Insight from Ideas Group Australia

By: Ideas Group Australia  26-Feb-2013
Keywords: Consumer Insight Research, Ownable Insights, Brand Research, Branding, Brand Wheel, Core, Understanding Consumers, What Makes C

Our aim is unlock valuable and ownable CONSUMER INSIGHTS from which to drive brand strategy, inspire creative executions and innovation.Our model of CONSUMER BEHAVIOUR takes into account the influence of Personal Views - what's going on inside the individual; as well as Social Trends - what's happening around them.

Keywords: Consumer Insight Research, Ownable Insights, Brand Research, Branding, Brand Wheel, Core, Understanding Consumers, What Makes C

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