global technology-based environmental certification program for business has
come in at number 31 in Australia’s Top 50 start-ups at the 2012 StartupSmart
StartupSmart Awards, sponsored by Pitcher Partners, celebrate Australia’s most
innovative and fastest growing start-ups. This year, the awards featured more
than 160 entrants and shined a spotlight on the best ideas and new businesses
in the country.
“Our concept helps
companies to quickly implement sustainable environmental practices which
rapidly increase profits, attract new business, conserve energy, water,
resources and minimise waste.” said co-founder Tony Hall.
provided with a 260-point online assessment, with immediate reporting and
Points are awarded
for compliance and implementation of each element of the assessment. Companies
are then given guidance on the necessary steps to achieve certification.
“We also help them
market their credentials to win new business and meet supplier and customer
standards,” Hall commented.
Hall says he and
business partner Nicholas Bernhardt were “normal, active business people” who
were concerned about the impact of climate change, and wanted to put their
skills, experience and contacts to good use.
“We wanted to create
an online, resource-efficient, user-friendly tool. We researched the current
technologies available but found nothing that was appropriate,”.
“Instead, we had to
hire a programmer, research various standards and create our own online bespoke
system. This was very time-consuming and costly but the end result is a unique
According to Hall,
the best part of starting the business was the excitement that comes with
creating a company that is helping to protect and conserve the planet’s natural
all about helping businesses become more sustainable while also creating
significant cost-saving opportunities,” Hall says.
“We practice what we
preach and are gold-certified ourselves. We have also undergone ISO14001
certification and been audited by the world’s largest audit and certification
body, Bureau Veritas.”
been growing at such a rapid rate since its 2007 inception that that company
has since franchised and has many opportunities available across Australia and
internationally for interested business professionals.
GreenBizCheck’s write up on the Start-Up Smart Awards site .