Didier Grossemy says that brands influence your life on a day per day
basis. But what about technology... What if technology and “Objects of Desire”
could completely transform our social behaviour?
What if one man could change your life forever... This man is the
brilliant mastermind and industrial designer of the millennium.
It's an amazing thing that one company can create such a social impact
that everyone else has no choice but to copy or die.
First was the iPhone and of course now every phone look like an iPhone
and now the iPad that everyone is copying. Must be incredible to be the company
that not only create the trend but also the economy.
Well done Steve, you are the true rock star of technology and the
greatest trendsetter in the world.