It's not all downhill skiing marketing ski resorts on the internet

By: Cordato Partners, Business Lawyers, Property Lawyers and Tourism Lawyers  05-Aug-2014
Keywords: Internet Marketing for Travel and Resorts

Since 1957, Thredbo Alpine Village has built up an enviable reputation for its ski resort. But it stumbled badly in the Federal Court a week ago when a hotel internet marketer successfully attacked the Thredbo Alpine Village brand and won the legal right to use the word "Thredbo" in its domain names, websites and Facebook page. Find out how it stumbled and what it should have done. And if you are a well-known resort, hotel or leisure activity provider, get some pointers to ensure that you are fully covered against digital marketing attacks upon your brand name. click on https://www.lexology.com/library/detail.aspx?g=21834753-19a0-4059-b8e8-790e17902474

Keywords: Internet Marketing for Travel and Resorts

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