Authentic Business Story

By: Your Authentic Business  27-Mar-2013
Keywords: Brand Stratgy

8 x 8-16 minute guided videos 8 x 8-16 minute guided audio clips 8 self-completion exercises to guide you through a step-by-step process of discovering and writing your Authentic Business Story. A guide to creating your Elevator Pitch to use on your website home page, and to give you the script to explain why your business is unique A guide to creating a tagline for your business that provides a ‘call to action’ to your prospects A guide to how and where to use Your Authentic Business Story to promote your business, attract more prospects Chapter 1: Understand why Authenticity is so important in today’s market Chapter 2: Identify what really drives you in business Chapter 3: Discover what your core strengths are and how they relate to what drives you as a person and in business Chapter 4: Find the ‘big idea’ to bring into your business that will make a difference to your customers and form the foundation for your Story Chapter 5: How to create the basic outline for your Authentic Business Story Chapter 6: How to edit and craft your outline into a powerful story Chapter 7: How to summarise your Story into an ‘Elevator Pitch’ Chapter 8: How to create a tagline, and how to use your resources to market your business.

Keywords: Brand Stratgy

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