Website Analytics - Digital Marketing Agency Sydney

By: Moomu Media  09-Dec-2011
Keywords: Web Analytics

Web analytics

involves looking at how people interact with your website, trying to understand what those interactions mean, and acting on this to improve your business.


By knowing how your customers arrive at, behave on, and leave your website, you can try to better understand what they like and don't like about your website. Basically, web analytics data is a window into the mind of your customer. By knowing how your customers arrive at, behave on, and leave your website, you can try to better understand what they like and don't like about your website and your business. Basically, web analytics data is a window into the mind of your customer.  

How We Do It

Web analytics can involve using data such as search rankings, competitor analysis, surveys and onsite tests, but the most popular source of analytics data is that produced by dedicated analytics packages, for example, Google Analytics. Web analytics can help you identify your most effective and ineffective web pages, search terms, links, content, marketing methods - basically any aspect of your website. By identifying the best performing parts of you online strategy, you can capitalise on them.

MooMu Media can help you collect relevant web analytics data and teach you how to use it to create actionable insights for your business. Why not

now to find out how we might do this for your business?

Keywords: Web Analytics

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