InPRess - PR-inspired consumer research

InPRess - PR-inspired consumer research from D&M Research Pty Ltd

By: D&M Research Pty Ltd  05-Sep-2012
Keywords: Market Research, Surveys, Advertising Research

D&M understands your need for news and that survey results can be a powerful attractor of media attention, though PR budgets don’t often stretch far enough for inclusion of dedicated research. InPRess is a PR-inspired research product that offers the antidote to ignite your next campaign with consumer insights from a national survey that won’t break the budget.

We deliver results in a two-page press release style Headline Report outlining the key story and supporting facts ready for you to find the best angle for your campaign.

What’s in it for you? Create questions directly relevant to your campaign & scale according to your budget! Get expert advice on design, question development and data analysis Access a nationally representative sample, accredited sample source and robust sample sizes (starting from n=300 respondents). Includes 2 screening questions relating to your client’s product or category (e.g. Grocery Purchases; Financial Products Held; Appliances Owned) Plus 8 standard demographics to tell your story with:     • Age    • Gender    • Area    • Education    • Work status    • Occupation    • Income    • Household type.

 A 2 pager PR style Headline Report of key findings. Packaged with advice from a senior research consultant to “find the story” Tell us the price! D&M’s InPRess offers survey length and sample options to suit even the most modest budget.

Keywords: Advertising Research, Expert Custom Research, Integration Studies, Market Research, Polls, Population Studies, Surveys,

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