ADvantage3D

ADvantage3D from D&M Research Pty Ltd

By: D&M Research Pty Ltd  05-Sep-2012
Keywords: Market Research, Surveys, Advertising Research

ADvantage3D is an ad concept testing method that brings the best of ad pre-testing and diagnostic tracking together into one simple research package – without the big ad-pretest price tag. It's designed to test up to 3 ad concepts side by side which can be through story boards, animatics or even completed executions. The objective of ADvantage3D is to effectively choose the strongest concept in terms of its underlying insight, its believability, relevance and likely lift in propensity to consider the product, service or offer. Packages start from $15k.

ADvantage3D uses Cognitive Response Analysis (CRA)
to decipher how the concept is working at a cognitive level (thoughts & feelings) combined with classic Ad diagnostics such as Likeability, Relevance, Cut through, & Brand fit to create a whole picture of which concept is the strongest. Add in brand relationship measures such as awareness, consideration, trial and usage and the impact of the concept can also be evaluated at a retention versus switching level .Most importantly, ADvantage3D is designed to optimise creative not Kill it.

What’s Included? •
Research & questionnaire design, project management • 10-15 minute online survey • N=300 in-market consumers recruited from the highest quality research only panel. • 3 concepts • Full CRA plus Diagnostics per concept for side by side comparison • All Data Processing and Analysts • Full reporting and in-person debrief presentation incl. our recommendations on the best concept and how to optimise it.

Keywords: Advertising Research, Brand Image & Positioning, Driver Analysis, Integration Studies, Market Research, Polls, Quantitative, Surveys,

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