Marketing and Communication Stategy, digital marketing, design
Advertising, Advertising and Marketing, Marketing Services
* That outstanding creative advertising, accurately targeted, is the most effective selling tool a client can have.
* To work for people who believe that life is too short to be
mediocre and have a strong belief in the power of advertising.
* To make a profit.
Don’t try and outspend your competitors, out-think them!
• Establish what you want your customers to do once they have seen your marketing. Visit your website, call a number, visit a store etc.
• Who is your target audience? State clearly what your competitive advantage is.
• What is your niche in the market - what do you stand for, i.e. Volvo is safety, Mercedes is luxury, Porsche is excitement.
• Be honest and know your identity, not your image.
• Allocate a marketing budget, this should be expressed as a percentage of your sales.
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, Advertising and Marketing
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