‘Coats for the Homeless’ Fundraising Appeal Mailing

By: Helen Wilson Copywriting  08-Sep-2011
Keywords: Advertising, Marketing, Writing

This appeal was mailed to existing donors of The Order of Malta and to ‘cold’ prospects in May 2011 to raise funds for the organisation to buy coats for the homeless in Australia. Helen Wilson Copywriting specialises in writing compelling fundraising copy for appeals like this one. Other areas of expertise include e-/newsletters, campaigns for donor acquisition, development, reactivation and retention, funding proposals to corporates and Trusts & Foundations and branding and awareness materials.

Keywords: Acquisition, Advertising, Annual Report, Brand, Brochure, Charity, Copy, Copywriting, Direct Mail, Direct Marketing, Editing, Email, Freelance, Fundraising, Leaflet, Marketing, Newsletters, Not-For-Profit, Online, Print, Proofing, Proofreading, Publication, Retention, Website, Writer, Writing

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