Australian Plastic Fabricators (APF)
Big Picture Inc
Australian Plastic Fabricators – Rob Powell (Owner, MD):
“Our website is our lifeline. Big Picture has done a great job with our website and driving traffic to it. I can’t recommend them more highly and would be more than happy to provide personal references on their outstanding service, quality of work, as well as the sales results through online they have helped deliver”
[APF is a leading Australian Plastic Manufacturing and Fabrication business with major retail clients including POS for Harvey Norman as well as leading cosmetic clients such as Clarins and Estee Lauder.]
Big Picture works closely with the owners of APF to constantly refine their strategic approach to differentiate APF from its competitors and to assist in growing APF online presence sales from their traditional client base.
Big Picture undertook a brand and market assessment with APF, then repositioned the brand, particularly through its online presence.
The success of the strategy has resulted in a dramatic change to APF’s business, to the point where Big Picture on a number of occasions have been instructed to reduce the level of online marketing so APF can work within their existing production capacity.