Visual Merchandising is a practice that supports retailers in presenting their retail space in the best possible way to maximise sales.
Visual Merchandising does not stop at great looking window displays, it is more than this. From your in-store layout and product merchandising, to housekeeping, lighting, music, price tickets, posters and graphics, window display and props, right through to the colour you paint your walls and the fixtures you sell from, all of these elements and how you visually organise these elements and how often you rotate these elements within your retail space is Visual Merchandising.
Visual Merchandising is a technique that is applied and practised in any retailing environment. Whether you’re an up-market fashion chain or the local hardware store, it doesn’t matter what you sell, if you have a retail space, and open your doors for trade, you are conducting “Visual Merchandising” on some level.
The practice of Visual Merchandising requires creativity, inspiration, logic and organisation. It has been quoted on numerous occasions as being a mix of art and science, but know this:
When a retailing environment makes “visual sense”, a customer will be naturally attracted to the space, enticed to come in, convinced to stay and shop and, most importantly, wants to buy!
This is what Visual Merchandising does. Now, isn’t that the position every retailer wants to be in?