Event management, public relations and floristry

Event management, public relations and floristry from Fresh Group Australia Pty Ltd

By: Fresh Group Australia Pty Ltd  02-Feb-2011
Keywords: Public Relations, Media Relations, Pr Agency

Established in 2003 by Company Director Lyndel Feher (nee Molloy), The Fresh Group is a boutique agency that originally started as a small public relations business and has now grown into a fully integrated company that offers its clients expertise in the areas of marketing, sponsorship, publicity, promotions, media management, event management and styling complete with exquisite floral design.   The Fresh Group believes that a contemporary agency is best represented by their clients, projects and most importantly its results.  At Fresh we have built a strong reputation in the marketplace for our cut-through campaigns, creativity and attention to detail.   Upon starting the company Lyndel quickly identified that her key clients were relying on her to not only handle local and national communications campaigns but to also manage various product launches and corporate events.  Producing events from concept stage quickly became a focal part of the business and Fresh now has an unsurpassable knowledge of the business and are delivering small intimate private parties and weddings through to large-scale outdoor events on a consistent basis.   Media management is another defined area of the business and Lyndel is often called upon to assist with local and national tours to Sydney and Australia.  Some of the key clients and projects have included US President Bill Clinton, Mayor of New York City Rudy Giuliani, Princess Mary and Prince Frederik of Denmark, Prince Charles and Prince Williams together with a vast number of celebrities and entertainers.   In 2009 and after many years working in conjunction with various florists Lyndel undertook a Commercial Design Certificate from Pearsons School of Floristry as she saw this as a great extension to the business and it was another, often key component of an event that she could manage for her clients in-house.  Flowers were always a passion of hers and she is now able to incorporate these unique skills into the business with her dedicated team of experienced designers.      

Keywords: Communications Consultant, Media Relations, Pr Agency, Public Relations

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