Database Analysis and Segmentation
Starting with customers and sales data, we analyse your customer database and identify distinct customer segments based on frequency of purchases and monetary value. Typical segments would be: most frequent and valuable customers, other regular customers, occasional repeat buyers, once-off customers.
This breakdown enables you to set different marketing strategies for each group. For example, your main objective for the most frequent customers group would be to retain them, defending from any competition. And the secondary objective would be to encourage more referrals from this group. Unlike that, your objective for the once-off customers is to encourage them to buy again.