2012 FMG Telemarketing Survey Results

By: Forrest Marketing Group  29-Jul-2015
Keywords: Lead Generation, Call Centre, Marketing Campaigns

Each year we survey our clients to assess the effectiveness of our telemarketing services. Thirty one of our clients participated in this year's survey, designed to measure the return on investment they achieved from our campaigns during 2012. The results of the survey were: Campaign Statistics The 31 clients surveyed, booked a total of 6,401 hours of telemarketing, appointment setting and lead generation services; A total of 2,064 qualified sales leads were generated. Return on Investment To date 15% of our sales leads have turned into sales, generating 310 new customers, with additional sales opportunities in their pipeline expected to close in 2013; Sales revenue from the 310 new customers totals $9,207,500.00 to date (with further revenue expected in 2013); Our telemarketing services delivered an average of $19.18 in new sales revenue to these clients for every $1 spent with FMG; Actual ROI averaged 395%, which is $3.95 in profit for every $1 spent with FMG (assumes 20% average profit margin) 74.2% of the clients surveyed achieved a positive ROI during 2012; 90.3% expect to achieve a positive ROI during 2013.

Keywords: Appointment Setting, Call Centre, Cold Calling, Lead Generation, Marketing Campaigns, Outbound Telemarketing, Telemarketing Services

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