By: Forrest Marketing Group  22-Mar-2012
Keywords: Lead Generation, Telemarketing Services, Appointment Setting

FMG 2011 Client Survey Results - Summary We spoke with 35 of our clients (some of whom had only run a short lead generation campaign with us, some who are running ongoing campaigns) to assess the effectiveness of our lead generation campaigns for their businesses. The results achieved for these 35 clients were: • A total of 2,983 qualified sales leads generated; • Over $64 million ($64,152,034) in new business opportunities opened by the FMG campaigns; • 1,289% average ROI (based on the average lifetime value of a new customer); • 767% average campaign ROI (based only on the average first year revenue from a new customer); • 69% of clients achieved a positive ROI within 3 months of their campaign commencing; • 75% achieved a positive ROI within 6 months; • 94.3% expected to achieve a positive ROI from pending sales in early 2012.

Keywords: Appointment Setting, Cold Calling, Contact Centre Solutions, Lead Generation, Outbound Telemarketing, Telemarketing Services, Telesales

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