Ctriteria for Franchising
Espresso Vend Australia Franchise
Home Based Business, Espresso Coffee, Franchise Business
There are a number of criteria a business owner must consider before deciding to franchise his business.
Coffee Business for Sale
Satisfy an enduring need with suitable reward.
product or service offered must have long-term market potential.
Franchisees will have been advised to look for business opportunities
that take advantage of coming trends and avoid those based on passing
attractions or fads. Although franchisees
may not expect substantial returns on their investment in the first
couple of years, they will expect by the end of the initial franchise
period to have paid off their bank loan and to have
achieved a reasonable return on their initial investment. The franchisor
must ensure that there is sufficient margin in the business for the franchise to pay on-going fees to the franchisor and to make money for him/herself.
Possess a clear identity.
will evaluate the clarity and distinctiveness of the franchisor's
identity, name and image. They will be looking for an operation that has
the potential to develop sales through its brand and reputation.
Display a proven track record.
As with any good investment an investor will need to be able to evaluate the past success of the concept. Potential franchisees, and those from whom they may be borrowing, will want to be assured that the franchise is proven, both financially and operationally.
Possess easily transferable operational methods. Successful franchises are based on operations that do not require a potential franchisee to have any experience of the particular business. Regardless of the franchisee's experience, the methods of conducting the business must be transferable, allowing the franchisee to run it as successfully as the franchisor.
Have capable management to provide adequate support. For the franchisor, franchising
means decentralisation, with greater power being handed down to unit
level. It also means the franchisor will have to deal with a new type of
workforce whose motivation is very different to that of the company's
own staff. While franchisees can be highly motivated, they can also be very demanding on the franchisor's staff. As the franchise
develops the franchisor will be expected to invest in research and
development to ensure that the business methods, products and services
continue to meet changing consumer needs. It will also be necessary for
the franchisor to provide on-going support to franchisees
to assist and encourage them to develop their business and to improve
its overall performance. In addition, the franchisor must see to it that
the level of support provided is sufficient to ensure that the network
as a whole maintains the quality standards set out in the operating
, Coffee Franchise
, Coffee Vending Business
, Coffee Vending Franchise
, Coffee Vending Machines
, Espresso Coffee
, Franchise Business
, Franchise for Sale
, Home Based Business
, Mobile Business for Sale
, Mobile Franchise