Central Coast Area Health

Central Coast Area Health from GBD | Graphic by Design

By: GBD | Graphic by Design  18-Jun-2015
Keywords: Graphic Design, Packaging, Graphic Designer

The challenge of this project was to create a local campaign to combat binge drinking in adolescents. Our idea was to produce a campaign that speaks for itself using a pregnant shaped bottle of alcohol. The image reflects both beer and pre-mixers alluding to male and female teen drinking preferences and graphically shows one of the consequences of what being out of control can do. This campaign was initially developed as a campaign for the Central Coast region, it was found to be so successful that it was rolled out throughout NSW State Health.An extremely successful health promotion marketing campaign for the Central Coast region that extended statewide through NSW Health.

Keywords: Advertising Design, Graphic Design, Graphic Designer, Logo, Marketing Campaign, Packaging, Print Management

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