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A trade mark is used to distinguish your product (your goods and/or services) from those of other traders. Typically, a trade mark includes a word, phrase, logo or a combination of these.
An example of a well-known trade mark is QANTAS and the flying kangaroo logo.
A trade mark is a valuable marketing tool. As your business grows, the public identifies the trade mark with the quality and reputation of your product. This reputation and goodwill is something you build over time.
It is therefore highly recommended that you register and protect your trade mark to prevent others from using your trade mark and possibly gaining advantage from your reputation and goodwill.
For more info visit:
Phone: 02 8488 2200
Mobile: 0403 244 680
Address: PO BOX 5005 Empire Bay NSW 2257
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I am a Fellow of the Institute of Patent and Trademark Attorneys (IPTA). Being a ‘Fellow’ means I have a lot of experience and I know my stuff! Here is a link to my LinkedIn profile. I gained experience from working in the biggest IP firms in Sydney and Perth in all aspects of the IP profession including. For more info Visit http://www.protectmyidea.com.au
In Keeping with our low fee experienced professional service philosophy, We have teamed up with other like minded professionals who can assist you in commercialising your idea. For more info Visit http://www.protectmyidea.com.au
A registered design protects the look or appearance of a product. It does not protect how the product works although in some cases these are related. An example is the design of a door handle. The design registration does not protect the mechanism of how this product works. The design registration will only protect the appearance of the product. For more info Visit http://www.protectmyidea.com.au
A patent is a monopoly for an invention, effective within the country, for a maximum period of 20 years for a standard patent and 8 years for an innovation patent. Having a patent means you have exclusive rights to make or sell your patented invention within the country. This means a competitor cannot have a copy product made overseas and then import it into the country. For more info Visit http://www.protectmyidea.com.au
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