Advertising is an important element for all .
After all, this is how customers are going to know about the products
and services a business offers. Thus, it is important for Sydney
companies to implement advertising strategies that .
advertising strategy that many Sydney companies have seen results with
is using one's brand to the fullest potential. In other words, make the
most of the brand. One way to do this is to take the product offered by a
company and modify it to reach another targeted market. For example, a
book may be altered or changed to allow voice recording. This voice
recording is valued by either long-distance relatives or elderly
grandparents. By altering the children's book, it is now targeting two
different audiences, children and older family members.
technique has been used by many companies with great success. Movies
have often launched merchandise such as lunch boxes and tote bags.
Entertainment parks have carried out similar ideas. By stretching one's
brand, it is possible to target a whole other group of people which can
Another advertising strategy used by Sydney
businesses is celebrity endorsements. This strategy uses a celebrity to
talk about a product in order to encourage more people to buy the
product. The celebrity may be a nationally recognized film star,
athlete, or author. However, this strategy is just as effective when
using a local celebrity such as mayor or town leader.
Sydney advertising strategy of celebrity endorsements works better in
some situations. Younger targeted groups respond better to celebrity
endorsements than other age brackets. The age limit in this situation is
35. Less than 35 years of age is the targeted group that responds
better to celebrity endorsements. Faster growing industries tend to have
more success with celebrity endorsements. Examples in this category
include fashion trends and .
One final strategy Sydney companies should consider when advertising is
of an advertising campaign. This communication is very important
because it sends a message to the consumer. It is important that after
an advertising campaign is launched, that feedback be evaluated.
Although a company may select a slogan with an intended message, people
hear what they want to hear. Therefore, the intended message may not
come across accurately. In this case, a new advertising campaign must be
employed and quickly.
These advertising strategies have been
used by Sydney based companies and have been successful for many. It is
important to realise no two companies are alike nor should their
Kastoun is the Campaign Creator for NKA Unleashed Advertising Agency Sydney. It is Sydney's leading
full service advertising and marketing agency offering creative
advertising strategies, brand marketing management and effective
marketing solutions to build your marketing presence. For more details