AUSTRALIA, Sydney(9 December 2010) – NKA announces advertising & marketing services for retail franchisors to help them achieve their brand, sales & marketing potential. Founder & InnovativeBrand Builder Nagey Kastoun unveiled the new digital marketing campaignplatforms at the agency’s launch in Edgecliff, East Sydney.
“NKA aims to create new value in the targetaudience's perceived value chain through the campaigns developed”, said NageyKastoun.
NKA wasestablished to satisfy a gap in the market place for retail enterprises thatrequire fresh marketing ideas & brand strategies. The research basedmarketing & advertising agency have created methodologies to achieve:
• Emotional Engagement with brands and thetarget category users.
• An Enchanting customer relationship withbrands promoted.
• Relevance through consumer campaignconnections
The strength ofNKA is found within the expertise in ideation as well as a dynamic agencyculture that challenges the executional framework.
NKA have alsocreated a strategic marketing methodology known as SORIS. The emphasis instrategic planning at NKA is on discovering your most profitableproduct/service revenue stream and developing innovative campaigns to growcategory demand for the future pathways of growth for the organisation. Clearlydefining the marketing objectives throughout the client’s business also ensuresthe road map to success is pragmatic and refined with time.
Theimplementation phase of this service is next. Marketing representatives from NKAwill begin implementing the advertising strategies which could include onlinedigital, point of sale, banners and headers on the client’s website ortelevision or radio marketing campaigns.
Another serviceoffered to retail companies includes corporate image advertising. This servicehelps improve or create a corporate image or theme. As corporations have severallocations throughout many geographical regions, it is important to all have thesame image design. This image will be based on the type of industry as well asthe corporation’s beliefs and objectives. A great deal of care will be involvedin this service because the image will be well known due to the widespreadlocation of its sites. It is important when developing the corporation imagethat it is appealing to the public which can sometimes be difficult whentargeting several different locations.
One aspect ofadvertising that many retail companies (potentially limited by resources),neglect to embellish is their customer service business unit function. NKA Adopta Philosophy of C.A.R.E – Customers AreReally Everything. This skill is one of the most important ways a companyis marketing their business. Companies with excellent customer satisfaction tendto do very well whereas; companies with poor customer service often fail.
NKA currentlyoffers customer service training as part of its marketing programs to clients becausethey recognise its importance and value in advertising.
In an environmentwhere customers vote with their feet it is critical to occupy a distinct,favourable & strong location in your target audience’s mind. ThePre-advertising campaign analysis methodologies at NKA discover currentperceptions in the marketplace with the target audience and carefully definehow they would like to be interacted with. Deeper consumer profiling tools willuncover properties of utilization for the brand with the potential to createunique perceived value with the target audience.
Very often the“reality of the brand perception” is strongly known by the front –line peopleof organisations that interact with the customers & target audience.Creating effective feedback loops within an organisation is very important totake the brand on its desired journey in the customer’s mind ahead of itscompetitors.
Faced with aMarketing Problem or Opportunity?
Talk to NKA on 029362 0123 or email today!
Level 5, 233 NewSouth Head Road
Phone:02 9362 0123