NKA Ad Agency Sydney Unleashes Creative In-House

By: NKA Marketing & Advertising Agency Sydney  28-Jul-2011
Keywords: Advertising, Marketing, Online Marketing

NKA Creative In-House service will see agency minded creative designers placed on-site with clients for agreed project periods, satisfying the need in the marketplace for companies to bring creative designers in house for a specific project, contract or ad-hoc basis whilst eliminating the additional fixed costs of employment in operating their marketing cost centre.


Companies can now benefit from a creative designer who works closely in the business as a staff member might, but without attracting the ongoing costs and overheads involved in hiring new staff.


NKA agency chief, Nagey Kastoun says he’s launched the service in response to an identified trend towards In-house creative design. Though the “In-house” model conceptually may seem attractive to managers and directors, the opportunity is to streamline & simplify the offering to organisations.

As the economic climate starts to affect marketing & agency budgets, companies are starting to weigh the cost and productivity options between in-house and outsource models. Creative In-House has been designed with Zero Administration on Client Side ensuring that Simplicity & focus to Creativity is top of mind.”


However, he also notes these same companies then struggle with the parallel challenge of attracting creative designers on-board and keeping them.


There is a raft of challenges associated with hiring. Many reputable recruitment agencies have hiring & creative designer placement fees. Alternatively, hiring direct to market is time consuming. Hiring Gen Y’s too in itself is a major challenge. Chances are they are leaving organisations inside 12-18 months, which attracts a whole other layer of pain in and of itself.” Kastoun explains.


Whilst acknowledging there is no shortage of freelancers in the market, Kastoun says it is the administrative process that often results in additional pressure for freelance designers and companies alike. Negotiating contracts, setting rates, ensuring timely payment, paying GST are all administrative arenas where it is common for creative freelancers to fall down.


One of the common complaints NKA observed from their clients is that freelancers do not understand how to marry their invoicing practices with the billing cycles of larger companies, and he claims this is just one of the common issues the Creative In-House service will address.


The key feature of Creative In-House is the Simplicity & Convenience for clients and the focus on Creativity for designers placed on-site.


Creative In-House offers the best of both worlds between the skills, experience and service levels gained through an ad agency, but the immediacy, the engagement and the team focused productivity gains of an employee. Its a prudent approach in this current economic climate. No company can afford to have someone sitting on their payroll if they are only required for a few months of intensive work, nor can they afford to pay a salary to a staff member who may well churn in a short space of time.”


Creative In-House creative designers are from an agency background with the expertise of managing multiple projects & their time. They will have to have a minimum number of years experience, demonstrated track records in being able to deliver to brief and to deadline and a current portfolio of commercial work. Companies can review the work of creative designers and engage the services of the one they like the most.


Thinking of bringing your Creative Design function In-House ? Talk to NKA Ad Agency Sydney for a Simplified approached on 02 9362 0123 or visit www.NKAunleashed.com

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