NKA Creative In-House service will see agency minded creative
designers placed on-site with clients for agreed project periods, satisfying
the need in the marketplace for companies to bring creative designers in house
for a specific project, contract or ad-hoc basis whilst eliminating the
additional fixed costs of employment in operating their marketing cost centre.
Companies can now benefit from a creative designer who works
closely in the business as a staff member might, but without attracting the
ongoing costs and overheads involved in hiring new staff.
NKA agency chief, Nagey Kastoun says he’s launched the
service in response to an identified trend towards In-house creative design.
Though the “In-house” model conceptually may seem attractive to managers and
directors, the opportunity is to streamline & simplify the offering to
the economic climate starts to affect marketing & agency budgets, companies
are starting to weigh the cost and productivity options between in-house and
outsource models. Creative In-House has been designed with Zero Administration
on Client Side ensuring that Simplicity & focus to Creativity is top of
However, he also notes these same companies then struggle
with the parallel challenge of attracting creative designers on-board and
is a raft of challenges associated with hiring. Many reputable recruitment
agencies have hiring & creative designer placement fees. Alternatively,
hiring direct to market is time consuming. Hiring Gen Y’s too in itself is a
major challenge. Chances are they are leaving organisations inside 12-18
months, which attracts a whole other layer of pain in and of itself.” Kastoun
Whilst acknowledging there is no shortage of freelancers in
the market, Kastoun says it is the administrative process that often results in
additional pressure for freelance designers and companies alike. Negotiating
contracts, setting rates, ensuring timely payment, paying GST are all
administrative arenas where it is common for creative freelancers to fall down.
One of the common complaints NKA observed from their clients
is that freelancers do not understand how to marry their invoicing practices
with the billing cycles of larger companies, and he claims this is just one of the
common issues the Creative In-House service will address.
The key feature of Creative In-House is the Simplicity &
Convenience for clients and the focus on Creativity for designers placed
In-House offers the best of both worlds between the skills, experience and
service levels gained through an ad agency, but the immediacy, the engagement
and the team focused productivity gains of an employee. Its a prudent approach
in this current economic climate. No company can afford to have someone sitting
on their payroll if they are only required for a few months of intensive work,
nor can they afford to pay a salary to a staff member who may well churn in a
short space of time.”
Creative In-House creative designers are from an agency
background with the expertise of managing multiple projects & their time.
They will have to have a minimum number of years experience, demonstrated track
records in being able to deliver to brief and to deadline and a current
portfolio of commercial work. Companies can review the work of creative
designers and engage the services of the one they like the most.
Thinking of bringing your Creative Design function In-House ? Talk to NKA Ad Agency Sydney for a Simplified approached on 02 9362 0123 or visit www.NKAunleashed.com