Social Media Uplift

By: Cognite Marketing  07-Mar-2011
Keywords: Marketing Strategy, Marketing Plans, Business Plans

Social media is growing in popularity as a cost-effective way to reinforce existing relationships and to build relationships with new customers. We will work with you to identify the social media channels (LinkedIn, Facebook, Blogs, Twitter etc.) that will work for your business and your target market. We help you to define realistic goals and put in place a strategy to help you achieve them.

The Social Media Uplift is a 5-stage process:

  1. The first stage is to establish what you want to achieve through the social media platform, for example:

    • Improve your personal or organisational profile
    • Increase brand awareness
    • Provide more sales leads
    • Build a membership base for future marketing activities

  2. Once your objectives are established it's time to select the most appropriate platform (or platforms) on which to base your strategy. Platforms may include any of the following:
    • Twitter
    • Your own blog
    • Facebook
    • LinkedIn
    • 4 Square
      ...or a number of other platforms based on your objectives and the audience you need to reach. It is most likely that your strategy will involve more than one of these platforms.

  3. In this stage we apply various techniques to help attract the people you need to target to your chosen platform. This is done by the strategic placement of relevant content and integrating 'online' and 'offline' activities into your social media activities.

  4. Once you have built the fan base you wish to target, it is important to have a strategy to maintain their interest so you can leverage the connections you have made over time. This means continuing to provide interesting and relevant content and encouraging ongoing interaction.

  5. As with any other marketing activity it is important to be able to measure your progress against your initial objectives, and to be able to fine tune the plan accordingly.

Contact us for a confidential chat about how we can tailor a social media strategy for you.

Keywords: Business Plans, Marketing Plans, Marketing Strategy

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