Marketing Plan Development

By: Cognite Marketing  07-Mar-2011
Keywords: Marketing Strategy, Marketing Plans, Business Plans

Do you have a formal marketing plan that supports your business objectives?

Surprisingly, a lot of organisations who do not have a full-time marketing ‘owner’ consume their marketing budgets with tactical initiatives. We can help you to develop a comprehensive marketing plan that will help you identify the strategic and tactical initiatives that will help you to deliver business results.

We can also help you with the execution of the plan, help you to source suppliers, or present the plan to your marketing team so that they can execute it with confidence.

Areas covered in marketing planning:

  • Competitor Analysis
  • Positioning
  • Product portfolio
  • Market research
  • Market sizing and definition
  • SWOT analysis
  • Strategic partnerships
  • Identifying the ideal customer
  • Communications plan
  • Marketing budget (including prioritisation)
  • Tactical action plan

Keywords: Business Plans, Marketing Plans, Marketing Strategy

Contact Cognite Marketing

Email

Print this page

Other products and services from Cognite Marketing

07-Mar-2011

Qualitative Market Research

Gain a deeper understanding of your customers, your market, and your competitors.


07-Mar-2011

Winning proposal boilerplate

Create and maintain a professional image for your business. Increase your chance of winning business against your competitors.


07-Mar-2011

Lead generation

More customers for your business.


07-Mar-2011

Social Media Uplift

Raise your business' profile without major expenditure. Increase visibility of a business to customers, media and influencers. Allows a higher level of engagement with your customer base. Builds the credibility of your business.