CUSTOMER STRATEGY DEVELOPMENT

By: Progress Partners  29-May-2013
Keywords: Customer Strategy, Segmentation, Customer Value Management, Customer Profitability

Strategic Insights, Market & Customer Segmentation expertise and Customer Value Management. Extensive expertise gained across multiple industries and countries in Customer Strategy Development encompassing; • Market & Customer Insights Development and Profit Pool Analysis & Modelling, • Customer Segmentation & Market Segmentation Model Development, • Customer Value Management (CVM) Strategy Development, • Integrated Acquisition, Customer Management, Expansion and Retention (ACER) Strategies.

Keywords: Customer Strategy, Segmentation, Customer Value Management, Customer Profitability

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MARKETING, BRANDING & COMMUNICATIONS STRATEGY

Brand Development, Positioning and Marketing Communication expertise, maximising impact and effectiveness.


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VALUE PROPOSITION DESIGN & DEVELOPMENT

Proven capability in designing, developing and implementing new product, channel and service value propositions into multiple segments and markets


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BUSINESS MODEL DESIGN & DEVELOPMENT

Multi-Sector expertise in Business Model Design & Development maximising business, financial and customer outcomes.