Blog post 1: Why use a copywriter?

Blog post 1: Why use a copywriter? from Matt Mostyn Copywriting

By: Matt Mostyn Copywriting  21-Nov-2011
Keywords: Editor, Writer, Copywriter

Ever stumbled across a website or read a piece of advertising that contains typos, spelling mistakes, jargon, awkward phrasing or confusing content? Chances are, you didn't linger for long considering their product, am I right?That's because while any old business can talk to its customers, only a great business makes the effort to speak their language. Each and every one of your business communications – from press ad to newsletter to website – offers an important, and powerful opportunity to enhance your brand. When done well, a communication builds your reputation, adds professionalism and improves customer engagement. Done badly, it has the reverse effect, damaging your brand and credibility.A good copywriter works to understand your business inside out, providing polished communications that reflect your company values, project an image of professionalism and attract more of the right customers. So it's well worth going the extra mile to ensure you're projecting the best possible image, rather than harming your reputation and losing sales. And that's where I come in! Visit to read my blog, find out about my services, view my work and get in touch.

Keywords: Advertising Copywriter, Business Writer, Copy Editing, Copywriter, Editor, Freelance Copywriting, Professional Writer, Proof Reading, Web Content, Writer

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