element14 strengthens partnership with International Rectifier

element14 strengthens partnership with International Rectifier from element14 Pty Ltd

By: element14 Pty Ltd  02-Feb-2011
Keywords: Electronic Engineers, Semiconductors, Design Engineers

 

Enhanced partnership provides customers across Asia Pacific easy access to an extensive range of innovative solutions through element14’s unique fusion of online community and commerce

element14 expands product portfolio to include best-selling power management and the latest in silicon technology solutions from International Rectifier’s HEXFETÒ power MOSEFETs series

element14, formerly known as Farnell, the industry’s first fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide, today announced that it has strengthened its global distribution agreement with International Rectifier, a pioneer and world leader in advanced power management technology, from digital, analog and mixed-signal ICs to advanced circuit devices, power systems and components.

element14 is deeply committed to providing design engineers and maintenance and repair engineers across the region with a wider selection of the most innovative and state-of-the-art products and solutions from International Rectifier. The availability of International Rectifier solutions has steadily increased in the APAC region over the last year with element14 also expanding the inventory of International Rectifier products in its range to include, the best-selling devices from other markets as well as the latest in silicon technology, including the Performance Power QFN.

The Performance PQFN is one of the newest additions to the International Rectifier’s HEXFETÒ power MOSEFETs series to address 40V - 250V applications in high performance packaging with industry standard 5x6mm QFN footprint. International Rectifier’s cutting-edge silicon technology delivers a solution for low 0.9mm profile high current rating, low RDS(on), which enables higher efficiency, power density and reliability, making the power MOSFETs well suited for switching applications with limited board space.

The advent-grade technology that International Rectifier employs allows added flexibility for Electronic Design Engineers as they can now select from various levels of on-state resistance and gate charges to balance between performance optimization and cost for a given application, allowing them to customize their purchases to meet specific requirements.

The Asia Pacific region is well positioned to take advantage of this enhanced strategic partnership, benefitting from International Rectifier’s power management technology solutions which will now be available easily to element14’s extensive customer network in the region.

David Poon, Vice President, Asia Sales, International Rectifier, said, “We have already seen tremendous growth over the last year in the region for efficient power management solutions and through our strong partnership with element14, we expect this high-growth trend to continue over the next few quarters. Collaborating strategically with global leaders like element14 enable us to consistently provide our worldwide customer base with the most innovative and cutting-edge solutions through element14’s customer-centric initiatives and multi-channel distribution systems”

William Chong, Regional Director of Supplier, Product & Purchasing Management, element14, Asia Pacific said, “At element14, we are constantly evolving to better service our customers and provide an unmatched procurement experience. We strive to ensure our inventory is stocked with the latest, most innovative and best-selling solutions from leading suppliers all over the world. By strengthening our long-standing partnership with International Rectifier, a brand respected and valued the world over we are providing our customers across the region with a broader range of the most cutting-edge solutions to meet their evolving power management requirements.”

“The timing of this announcement couldn’t be more appropriate as well with the power management semiconductors industry enjoying tremendous growth this year fuelled by the market demand for such products. Our closer working relationship with international Rectifier, a global leader in power management technologies, and a pioneer in MOSEFTs design, we believe that we are in a strong position to meet the growing demand for such technology in the APAC region.”

Industry professionals will be able to enjoy an unrivalled purchase and support experience through element14’s unique service offering. Customers can purchase with ease and flexibility via multiple channels with no minimum quantity or value, and next day delivery. 24/7 customer service telephone support in local languages is also available at and . In addition, customers can also visit and engage with the element14 online community to research, consult industry experts, and collaborate with design engineers and electronics enthusiasts around the globe.

Keywords: Design Engineers, Electronic Engineers, Electronics Components, Semiconductors

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