Blundstone Boots Now In Stock

Blundstone Boots Now In Stock from AT THE COALFACE-BOOTS-WORKWEAR-SAFETY

By: AT THE COALFACE-BOOTS-WORKWEAR-SAFETY  29-Dec-2010
Keywords: Boots, Socks, Safety Footwear

BLUNDSTONE REFRESHES BRAND

One hundred and forty years old this year Blundstone is celebrating reaching this milestone with a new marketing and communications plan to refresh and update the brand.

The AJF Partnership in Melbourne has been appointed as the advertising agency in charge of developing a campaign to reinvigorate Blundstone's brand position.

Group Marketing & Sales Executive for Blundstone, Anthea Pritchard said, "Blundstone is an iconic brand, with a high level of awareness and usage in the market. Our opportunity is to reinvent the brand for a new generation."

"The AJF Partnership have impressed us not just with their level of creativity, but also with their strategic approach which really builds on Blundstone's existing brand values and Tasmanian heritage," said Ms Pritchard.

Blundstone which is fully Tasmanian owned and run, produces 200,000 pairs of gumboots every year in Tasmania and more than a million pairs of leather boots with overseas suppliers. Sold in over 25 countries worldwide, Blundstone's are worn by men, women and children for both work and leisure.

The brand refresh includes dialling up the Tasmanian origins of the parent brand and the impact that has made on the brand's unique quality, durability and classic style.

Coinciding with a revamped product development process, the new brand campaign will be developed over the coming months due for release later this year.

Design Y, led by Nick Bungey have just completed a revamp of the brand's logo and packaging and Autumn01 have been appointed as the digital agency.

Keywords: Boots, Boots - Safety, Leather Boots, Safety Footwear, Shoe Covers, Socks, Steel Capped Shoes, Workboots

Contact AT THE COALFACE-BOOTS-WORKWEAR-SAFETY

Email

Print this page