The Introduction to Google Analytics
training course in Perth is a half day course that is designed as an introduction
for business owners and marketers with limited experience of using a website
analytics package. It will cover such areas as setting up an account, analysing
the key data elements for a website, reviewing marketing activity and
responses, and understanding how users are interacting with the website. Most
importantly, the course looks at how data can be analysed and interpreted to
develop actionable conclusions for a website.
This new course is being run by the Web
Training Workshop: a specialist search engine marketing training company and
part of the Web Marketing Workshop agency, with offices in Australia and the
UK. The company offers a range of training courses covering SEO (search engine
optimisation), pay-per-click (PPC) advertising campaigns – such as Google
AdWords – and the use of Google Analytics, all of which have been used
successfully by many companies who want to develop their own skills in
understanding and implementing these techniques.
There is also a full day training course
taking place on the previous day, Thursday 10 March, which is
designed for new users with little experience of search engine marketing
techniques, and covers an introduction to search engine optimisation, Google
AdWords and how Google Analytics can be used to review marketing results. Both
training courses include a series of practical exercises and examples to give
the attendees a good understanding of the techniques involved in implementing
and reviewing a search engine marketing strategy, so that they will leave with
the knowledge to put the learning into practice with their own websites.
Clive Hawkins, who is running the training
courses in Perth, said: "The Introduction to Google Analytics course helps
to give those with little experience of using the powerful Analytics package an
insight into how they can improve and refine their website and online marketing
campaigns. The depth of data that’s now available is invaluable to help
companies get a better performance from their websites, but the secret comes from
understanding and interpreting this data in a meaningful way. That’s where this
course can help to give new insights into the value of Google Analytics."
Anyone interested in attending this course,
which takes place in Perth CBD on the afternoon of Friday 11th March 2011 can
sign up through the Web Training Workshop website at .
The website also includes information on all the courses and locations
currently offered by the company.
The Web Training Workshop is a trading name
of Web Marketing Workshop Pty Ltd and provides search engine marketing training
for business websites, including courses on search engine optimization, Google
AdWords, Google Analytics, social media marketing and search techniques.
Training is provided either as in-house courses with content tailored to each
client, or as larger scheduled courses around Australia.
For more information, please contact Clive
Hawkins, Web Training Workshop, (ph: 1300 852877)