EDA designed and installed 9 units in the new flagship Priceline store in Westfield Pitt Street.

EDA designed and installed 9 units in the new flagship Priceline store in Westfield Pitt Street. from EDA Australasia Point of Sale Solutions

By: EDA Australasia Point of Sale Solutions  19-May-2011
Keywords: Installation, Category Management, Wall Display

In conjunction with the opening of the Westfield Pitt St Mall in Sydney, Priceline announced a new flagship store in this central location. EDA was tasked with the design, manufacture and installation of 9 units, many of them unique to the Priceline Pitt St store. This included wall units for LOréal, Studio Secrets, Garnier, surround for Dermo and a graphic light box. EDA also designed and supplied the fit out to the Sally Hansen and Rimmel gondolas, the hair styling and the hair colour category. With very tight timings, EDA worked with the brands and retailer to implement this multiple installation.  The total service EDA supplied included the clients utilising our Planogram tools to streamline the process, through to design and manufacture of parts, supply of printed items and full installation. The Priceline Pitt St store opened successfully and is now trading.

Keywords: Brand Activations, Category Management, Cosmetic Displays, Installation, Retail Category Update, Wall Display,

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