Whether you are a small business owner or run a not for profit organisation one of your main areas of interest should be branding, and you should be interested in logos. Logos help create the centrepiece of a company's brand image and help to tell the company story.
The quality of a logo can speak volumes of an image and what it means to the company.
1. A solid, timeless design.
2. Be functional.
3. Represent the company and tell it's story.
4. Be unique.
The effectiveness of a logo can help sell a product, service or an idea.
A logo is also something that a company or individual can be proud of and identify with. Branding is one of the most important aspects of a business's marketing strategy and should be carefully considered.
Companies that take this area lightly during the planning stages may suffer in the long run. Bad logos may perceive a company to be unprofessional, confusing or offensive.